Ugg boots (sometimes called uggs) are known in Australia and New Zealand as a unisex style of sheepskin boot. It is typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. Ugg boots originated from Australia, initially as utilitarian footwear worn for warmth. They were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid-2000s, yet in Australia they are worn predominantly as slippers and often associated with "daggy" fashion sense, and "bogan" culture.
In 1999, Deckers registered the trademarks for "UGG" in the US. Deckers began asserting its new trademark and sent out cease and desist letters to Australian manufacturers. By the early 2000s, demand for ugg boots was soaring with Australian and USA based manufacturers selling uggs over the Internet. Deckers' law firm Middletons of Melbourne began a serious effort to halt the Australian companies' sales by sending cease and desist letters to a number of Australian and USA based manufacturers, preventing them from selling uggs on eBay or from using the word in their registered business names or domain names.
There has been a dispute between some manufacturers of ugg boots as to whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia and New Zealand, where the term is considered generic, more than 70 registered trade marks include the term UGG in various logos and designs.By contrast, UGG is a well-known brand manufactured in China by the California-based Deckers Outdoor Corporation, with registered trademarks in over 130 countries worldwide including the U.S., United Kingdom, Canada, all European Union members, and China.
Noteworthy manufacturers include Deckers, which reportedly has 95% of the worldwide market share; Luda Productions of Australia, which has roughly 75% of the market share in Australia; EMU Australia; Empire Ugg Boots; Blue Mountains Ugg Boots; Mortels Sheepskin Factory; Bearpaw; Uggs-N-Rugs; Binder Corporation and Westhaven Industries.
The origins of the ugg boot style and the term "ugg" are disputed, with both Australia and New Zealand claiming to have invented the footwear style. Sheepskin boots were known in rural Australia during the 1920s, but exactly when commercial manufacturing began is unclear. They were reportedly being manufactured in 1933 by Blue Mountains Ugg Boots of New South Wales. Frank Mortel of Mortels Sheepskin Factory has stated that he began manufacturing the boots in the late 1950s, and named his company's sheepskin boots "ugg boots" in 1958 after his wife commented that the first pair he made were "ugly."
UGG Boots is the original online dealer of UGG footwear. Founded in California in 1994, UGG Boots carries all styles of UGG Australia product, including your favorite Classics and lots of great new styles. Shop for all the latest in UGG boots, slippers and accessories for men, women, and kids. UGG Boots is part of the Shoebuy family of websites. Come to UGG Boots Outlet store to buy cheap UGG Boots Clearance Free Shipping, 50% OFF UGGs clearance Sale, fast arrival Australia UGG boots on clearance.We Sell Cheap Ugg Boots,Classic Ugg Boots,Kids Ugg Boots,UGG Bailey Button Boots And UGG Classic Cardy Boots Free Shipping.